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#36 in Vitamins Third-Party Tested

NOW Foods Vitamin A 25000 IU

by NOW Foods

"Preformed vitamin A from fish liver oil — 25000 IU retinol for immune function, vision, and skin health"

Amazon Rating
4.7/5
Reviews
8,000+
Price Range
$10-14
Servings
250 softgels
GMP CertifiedNPA A-Rated
Our Editorial Rating
7.6
Good
FormSoftgel
CategoryVitamins
SubcategoryVitamin A (Retinol)
View on Amazon

Overview

NOW Foods Vitamin A provides 25000 IU (7500mcg RAE) of preformed vitamin A (retinol) from fish liver oil. Preformed vitamin A is immediately bioavailable — unlike beta-carotene (provitamin A), which requires conversion and has highly variable conversion rates (some people convert as little as 3%). Vitamin A is essential for immune function (maintains mucosal barriers), vision (required for rhodopsin production), skin health (regulates cell turnover), and gene expression. The 25000 IU dose is therapeutic and should not be taken during pregnancy.

Key Ingredients

IngredientAmount
Vitamin A (as Retinol from Fish Liver Oil)25000 IU (7500 mcg RAE)

Pros & Cons

What We Like

  • Preformed retinol (immediately bioavailable)
  • 250 softgels (8+ month supply)
  • Under $14 (exceptional value)
  • Essential for immune and skin health
  • 8,000+ Amazon reviews

What Could Be Better

  • 25000 IU exceeds RDA significantly
  • NOT safe during pregnancy (teratogenic)
  • Can accumulate (fat-soluble vitamin)
  • From fish liver oil (not vegan)

Who Is This For?

Best For

  • Immune function support
  • Skin health and cell turnover
  • Vision support
  • Those with poor beta-carotene conversion

Not Ideal For

  • Pregnant women (teratogenic risk)
  • Those with liver disease
  • Those wanting vegan vitamin A
  • Long-term high-dose use

Our Verdict

7.6/10 — Good

NOW Vitamin A is the affordable preformed retinol for those who need guaranteed vitamin A activity. The 25000 IU dose is therapeutic — not for daily long-term use. Absolutely contraindicated during pregnancy. Cycle on and off for safety.

Alternatives to Consider

No direct alternatives listed for this product yet.