Purely Inspired Organic Protein
by Purely Inspired
"USDA Organic plant protein at mass-market pricing — 20g protein from pea and brown rice"
Overview
Purely Inspired Organic Protein delivers 20g of USDA Organic plant protein from pea and brown rice at one of the lowest prices in the organic protein category. The formula includes organic fruits and vegetables, is Non-GMO, and contains no artificial sweeteners, colors, or preservatives. Purely Inspired is owned by Iovate Health Sciences (the same company behind Hydroxycut and MuscleTech), giving it massive retail distribution in Walmart, Target, and Amazon. The Decadent Chocolate flavor has been particularly well-received for a plant protein.
Key Ingredients
| Ingredient | Amount |
|---|---|
| Organic Pea Protein | Blend (20g total) |
| Organic Brown Rice Protein | Blend |
| Organic Fruits & Vegetables | Included |
Pros & Cons
What We Like
- USDA Organic at mass-market price
- 20g protein per serving
- 20,000+ Amazon reviews
- Available at Walmart and Target
- No artificial ingredients
What Could Be Better
- Only 22 servings per container
- 20g protein (lower than premium options)
- Texture can be gritty
- Owned by mass-market supplement conglomerate
Who Is This For?
Best For
- Budget organic plant protein seekers
- Walmart/Target shoppers
- Those new to plant protein
- Price-sensitive organic consumers
Not Ideal For
- Those wanting 25g+ protein
- Texture-sensitive consumers
- Those wanting premium brand heritage
Our Verdict
Purely Inspired Organic Protein democratizes organic plant protein at a price point that makes it accessible to everyone. While it won't win taste or texture awards, the USDA Organic certification at under $24 is remarkable. The gateway organic plant protein.